The 2024 Beijing International Automotive Exhibition is currently in full swing at the China International Exhibition Center. At this highly anticipated industry event, the Hongqi Golden Sunflower Concept Car, under the Hongqi Automobile brand, made its debut, attracting widespread attention from both domestic and international audiences with its unique design concept, innovative technology, and exquisite vehicle exterior.
It is reported that this concept car is equipped with Appotronics’s (688007.SH) car roof projection system, which aims to provide users with a more entertaining and personalized driving experience.
The Hongqi Golden Sunflower Concept Car made its debut at the Beijing Auto Show
According to official information, Golden Sunflower, as a sub-brand of Hongqi, represents the perfect fusion of top craftsmanship and the 5,000-year Chinese civilization. The all-new Golden Sunflower Concept Car, which debuted for the first time, interprets cultural classics and inherits the Hongqi genes while integrating forward-looking technology and top craftsmanship, fully satisfying future users’ imagination of ultra-luxury brands.
The Hongqi Golden Sunflower Concept Car
The car roof projection system on this concept car adopts Appotronics’s original ALPD semiconductor laser light source technology, greatly enriching the driving experience. In terms of appearance, the roof maintains the integrity of large-size glass, providing drivers and passengers with a wide field of vision and enhancing the lighting effect of the vehicle. When the viewing mode is activated, it only takes one button to transform the roof into a “giant projection screen,” creating an immersive viewing experience or adjusting the atmosphere inside the car. Without the need for an additional large LCD screen, one can enjoy a cinema-like giant screen viewing experience while retaining the light transmission properties of the glass.
Compared with traditional car roofs, Appotronics’s car roof projection system achieves seamless switching between real and virtual scenes. Users can freely choose the viewing mode, atmosphere mode, or maintain a real-time view, making the visual experience of drivers and passengers even more enriching. More importantly, the application of this technology leaves more room for innovation in car interior design, significantly enhancing the technological and luxurious feel of the vehicle, making it a major highlight in future automotive design.
The Hongqi Golden Sunflower Concept Car
In today’s increasingly competitive market for smart cars, car manufacturers face the challenge of standing out from numerous similar products. Against this backdrop, differentiated design of smart cockpits has become a key market strategy for car manufacturers. As the market’s demand for innovative technology continues to rise, consumers’ expectations for intelligent automotive experiences are also increasing. Under this trend, innovative highlights such as car roof projection technology have become important tools to attract consumers’ attention.
The debut of the Hongqi Golden Sunflower Concept Car not only showcases the rise and strength of Chinese automotive brands to the world, but also demonstrates Hongqi’s commitment to inheriting classic brand elements while actively integrating modern technology and innovative thinking, bringing consumers more diversified and personalized choices. It showcases the innovative capabilities and development potential of China’s automotive industry to the world.
