WEY, a luxury Chinese automotive brand, was established in 2016 and is headquartered in Baoding, Hebei Province, China. The brand, named after its founder Wei Jianjun, is owned by the Great Wall Motor Company Limited.

Here’s a brief introduction to WEY:

1. Brand Origin:
   • WEY was created as a premium SUV brand, aiming to provide customers with a luxurious driving experience.
   • It was initially named “WEY” and later renamed as “魏牌” (Wei Pai), maintaining the founder’s surname as its core identity.
2. Product Lineup:
   • WEY offers a range of luxury SUVs, including models like the VV5, VV6, VV7, and more recently, the coffee series such as the Coffee 01 and Coffee 02.
   • The brand has also ventured into new energy vehicles, introducing models like the WEY Coffee 01 PHEV (Plug-in Hybrid Electric Vehicle).
3. Technology and Innovation:
   • WEY vehicles are equipped with advanced technologies, including intelligent safety systems, driver assistance features, and modern infotainment systems.
   • The brand emphasizes innovation, reflecting in its modern designs and cutting-edge features.
4. Market Positioning:
   • WEY competes in the premium segment of the automotive market, offering vehicles with high-quality interiors, powerful engines, and a focus on comfort and safety.
   • The brand has gained recognition for its commitment to providing a luxurious driving experience at a competitive price point.
5. Global Presence:
   • Although primarily focused on the Chinese market, WEY has shown interest in expanding its reach globally.
   • The brand has participated in international auto shows and events, showcasing its vehicles and technologies to a wider audience.
6. Customer Focus:
   • WEY places a strong emphasis on customer satisfaction, offering comprehensive after-sales services and support.
   • The brand strives to create a community of loyal customers who appreciate its commitment to quality and innovation.

In summary, WEY is a premium Chinese automotive brand that offers luxurious SUVs equipped with advanced technologies. Founded in 2016, the brand has quickly gained recognition for its commitment to quality, innovation, and customer satisfaction.